Little Legends League- Campaign Overview
Meant to bring the community of Collin County together and increase brand awareness of Children's Advocacy Center of Collin County, Little Legends League is a partnered event with FC Dallas star Petar Musa where families can come out to see Musa and compete in a kickball match. Below are research documents on the nonprofit and FC Dallas players, a pitch deck to present to the client and tactics that could be implemented during the campaign.
*For educational purposes only. All phone numbers, email address and links are not real*
Campaign details
Goal
To increase brand awareness of CACCC, driving people back to the mission of the organization, as well as connect with the community through a fun and engaging event.
Audience and Message
For this event, we want to reach families in the Collin County and DFW areas. These people are most likely to use CACCC’s services and need to have the most awareness of the nonprofit.
The message of this campaign is knowing your resources and having support through hard times can foster healing and community.
Big Idea
Event details
Little Legends League is a kickball match meant to uplift the Collin County community and bring awareness to child abuse. The event will take place on December 13, 2025, at Schell Park Field in Plano, Texas. Petar Musa, FC Dallas player, will join as a partner for the event to play on teams with participating kids in the kickball match, sign autographs and take photos with fans.
Slogan: “Every kid can be a little legend”
Hashtags: #LittleLegendsLeague #LittleLegendsLeagueCollinCounty #LLLChildrensAdvocacyCollinCounty #CACCCLittleLegendsLeague #LittleLegendsLeagueCACCC
Strategy
Create the Little Legends League event through gaining Musa as a partner and convincing DFW families to attend via digital communication.
Evaluations
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Have 400 people attend little Legends League event
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Gain 100 followers on Instagram and Facebook the week of the event
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Gain one earned media article about the event
Nonprofit and Player Analysis
Application is no longer available.
Partnership Letter Agreement
FOR EDUCATIONAL USE ONLY
Jamie Ginden
Community Relations and Marketing Director
Children’s Advocacy Center of Collin County
2205 Los Rios Blvd.
Plano, TX 75074
June 1, 2025
Petar Musa
FC Dallas
9200 World Cup Way, Ste 202
Frisco, TX 75033
Re: Proposed partnership with Children’s Advocacy Center of Collin County
Dear Mr. Musa,
We have seen your dedication to your craft on the field, as well as the passion you have for FC Dallas fans and the Collin County community. Because of this, we would like to discuss a potential partnership between you and Children’s Advocacy Center of Collin County in our event called Little Legends League. This event would help to bring the Collin County community together for a kickball match, while also bringing awareness to child abuse and uplifting the community.
This event would include a kickball match where children can play a round of kickball with you, as well as a designated time for you to meet fans, sign autographs and take pictures.
As a professional athlete and celebrity, it is important to advocate for causes that resonate. One benefit in participating in Little Legends League is that you can tie your name to an important cause, which can help to increase your fan base. We also hope to exchange social media platforms between our platforms and yours, increasing both of our audiences and reaches.
If you are interested in learning more about Little Legends League, I can set up a meeting with our executive board. We look forward to further discussing this partnership and hope to meet with you soon.
Sincerely,
Jamie Ginden
Children’s Advocacy Center of Collin County
Community Relations and Marketing Director
Campaign Press Release
News Release
DRAFT FOR APPROVAL
EDUCATIONAL PURPOSES ONLY
FOR MORE INFORMATION, CONTACT:
Jaime Ginden
Community Relations Director
817-XXX-XXXX
FC Dallas star Petar Musa teams up with children’s advocacy center for kickball match
(PLANO, Texas – Dec. 1, 2025) Children’s Advocacy Center of Collin County and Petar Musa, forward player for FC Dallas team up for Little Legends League, a kickball match and event for any kid willing to challenge Musa’s skills. The event will take place at Schell Park Field in Plano on Dec. 13 from 2:00 p.m to 5:00 p.m.
The kickball match is open to all children ages five to 15. Kids participating in the match will have the chance to play with Musa and compete against other kids. Registration for the matches starts on December 13 at 1:00 p.m. and the match will start at 3:00 p.m. Musa will also be signing autographs and taking pictures with families and fans from 2:00 p.m. to 3:00 p.m.
“My biggest supporters are my wife and little boy,” said Musa. “Being a father has brought me so much happiness and I want to share that same kind of positivity to other families.”
Musa, a Plano and Collin County resident, wants to help spread the word about child abuse and services in the community that can help families in need.
“We are so excited to have Musa visit with families in the Collin County community,” said community relations director of the advocacy center Jamie Ginden. “It’s super impactful to see not only a superstar soccer player care about our cause, but a Collin County resident invested in what we do.”
Updates and highlights of Little Legends League will appear on Children’s Advocacy Center of Collin County’s Facebookand Instagram with the hashtag #LittleLegendsLeague.
About the FC Dallas Foundation
The FC Dallas Foundation supports programs that promote education, health and wellness to empower youth and communities in North Texas. Since 2011, the FC Dallas Foundation and its many partners have built 11 pitches around Dallas, Collin and Denton counties. The Foundation also operates STEAM FC powered by NEC, a program that focuses on teaching sixth grade students how science, technology, engineering, arts and mathematics are used in soccer.
About Children’s Advocacy Center of Collin County
Children’s Advocacy Center of Collin County is a nationally recognized nonprofit organization providing hope to children and families victimized by child abuse. Since 1992, the nonprofit’s proven approach has brought experts together under one roof to ensure safety and justice. CACCC offers comprehensive, accessible and free services to families all over Collin County. To learn more, visit https://www.caccollincounty.org/
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Campaign Visuals
Campaign Logo
Campaign Flyer
Campaign Social Media Posts
Caption:
You heard that right! @FCDallas soccer player @petarmusa will be joining us on December 13 at Schell Park Field in Plano for Little Legends League! Think you’ve got serious soccer skills? Come test them out against Musa in our kickball match! For all children ages 5-15. You may also get a chance to get an autograph or photo with Musa!
To register for the kickball match, click the link in our bio!
When: December 13
Where: Schell Park Field in Plano
Registration 1:00 p.m. | Meet and greet 2:00 p.m. | Kickball match 3:00 p.m.
#littlelegendsleague #childrensadvocacycenterofcollincounty #collincounty #FCDallas #CACCCLittleLegendsLeague #kickball #soccer #childrensadvocacy #PetarMusa
Caption:
With over (insert attendance amount) people at Schell Park Field, we had an amazing turnout for our Little Legends League kickball match! Thank you so much to @petarmusa for coming to hang out with us yesterday! Scroll to see some of the highlights of the event!
#littlelegendsleague #childrensadvocacycenterofcollincounty #collincounty #FCDallas #CACCCLittleLegendsLeague #kickball #soccer #childrensadvocacy #PetarMusa