Media event/ grand opening ceremony for the 2026 season opening of Six Flags Over Texas. In honor of the park kicking-off their 65th anniversary, the idea of this event was go BIG and go FUN! After an off season full of park improvements, ride refurbishments, expanded entertainment, and more, media got the opportunity to highlight all things new around the park, along with fan favorites to ignite nostalgia and family fun going into a momentous year.

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Overall, the event had 50 news outlets and content creators of various niches in attendance and 473 mentions within the first week of opening day, resulting in $4.8M Advertising Value Equivalency.

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