For my senior capstone PR campaign's class, I was tasked with creating an entire campaign for Ronald McDonald House Fort Worth's chef-led meals program. This campaign included research, campaign planning with a calendar and budget and implementing tactics from the campaign within a five month period. Each section of the campaign required working within multiple different teams, various stages of peer and professional review and presentation of campaign to the client. Below is the condensed campaign plan with campaign logo, key publics, calendar, budget and presentation, as well as a feature story as one of the tactics implemented.

*For educational purposes only. All phone numbers, email address and links are not real*